image/svg+xml

#KultMedia

Formula-X complete play-through video

Video of the complete play-through of formula-x race at offline pipetting skills contest.
Target audience: laboratory workers on medical exhibition MEDICA 2020, potentially participants, website and social media visitors.
Technical task: Take original footage at the client laboratory and produce animation videos for big screens on exhibition with invitation, conception and game process explanation. Video for social media and website.

Since the creation of the idea of the Formula-X pipetting skills contest, our client has started the implementation of this project step by step. For that reason client has prepared first event at LabComplex medical exhibition in Lviv 2019. Later we produced motion animation video for Lviv Race from footage taken on competition. After that client requested production of video about speed and accuracy pipetting , also as rules and common questions of the competition. For production of this videos we need to make filming at laboratory of XEMA Ukraine.

While pre production process we visited location for filming in client office for preparation, such as location logistic for equipment, searching for angles, taking demo shots and talk with model.
During the production phase, we set up all the equipment on location and shot a full Formula-X race play-through video for the Pipetting Skills Contest.
Finally, in post-production, we made this video and used parts of it in other animated videos for the Formula-X project.